Brand Philosophy

Multi award winning British jewellery designer Daniella Draper graduated with a degree in jewellery design from Central St. Martins in 2009 and returned to her home routes of Lincolnshire to start her business and is now celebrating her 10 year anniversary.

Daniella uses recycled gold and silver to make high quality pieces to stand the test of time, creating future heirlooms for now and for generations to come.

Daniella’s jewellery has a strong celebrity following, featured in Vogue, Tatler, Harper’s Bazaar, Dazed & Confused, ELLE and V Magazine and worn by the Duchess of Cambridge, Kate Moss, Ed Sheeran, Chloe Grace Moretz, James Bay, Brooklyn and Romeo Beckham.

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Aesthetic

Daniella’s love of beautiful things was a defining characteristic from a very early age, motivating her to build up a formidable collection of treasures, which still inspires her work today. Elegant & stylish, Daniella’s jewellery is bold & striking, a modern take on classic designs.

Inspired by nature, history, travel & romance, Daniella’s captivating designs are classic and timeless and designed to be loved and worn everyday.

“When I am designing, I think about the journey and life that piece will have with its owner. Jewellery is such a special luxury, jewellery means so much to people. It can mark mile stones, births, engagement, it can be a sentiment to remember those we have lost. It’s historic, not just worn by kings and queens but by everyone all over the world. The oldest piece dates back 100,000 years, a necklace made from Nassarius shell beads, which is so wonderful. This I what I love so much about it, we pass jewellery on, we buy it for ourselves, it bring tears to our eyes. Therefore when I design I think of all these elements, I want it to stand the tests of time, to be passed on, to be cherished, I want it’s life line to be circular, avoiding the common trends of fast fashion. That’s why I chose to use solid gold and silver, I don’t want my jewellery to be forgotten or used as a trend. Like one of my icons Ralph Lauren, he says whatever he creates is meant to be loved, worn and passed on for generations and that is exactly my intentions.” — Daniella

Style Edits  

Design & Craft

With a degree in jewellery design at the prestigious Central St Martins in London, Daniella has honed her skills & creative process since 2009, the Draper team have created practices of making the jewellery that keeps it’s handcrafted charm but also ensures it’s high quality.

Using quality precious metals like sterling silver, 9ct gold, white & rose gold & platinum, combined with experienced skilled craftsmanship is essential to Daniella’s collection.

Heritage & Family

An independent family-run company Daniella, Della & Holly, built their business on the fine British values of integrity & hard work, with strong ties to their clients, communities & industry. A tight knit family unit working together to build the go to brand for distinctive British-made jewellery.

“We have a very special relationship, we are all on the same wavelength and we can all see what the other sees creatively, as well as the vison for the business. We each have our own strength within the business which perfectly compliment the others. Mum is so creative and such an incredible business women, she is always sending us articles to read for inspiration, her mind never stops. She has always been such an icon for Daniella and I! I can see so much of mum in Daniella’s designs. Classic and timeless. She looks to mum and I for inspiration, designing collections around things she would like to see us in, there is no age limitations for her jewellery, we can all wear it, I think that is very rare in design, to be able to be worn by all. When Daniella makes a new ring, she makes me wear it so she can see how it looks, she would admire its colours and how it makes any hand come alive. I always like this part, I feel very much part of the process!” — Holly Draper

• @danielladraper
• @draperdella
• @holly_draper

Shopping Experience

With five stand alone stores now bearing her name in the UK, along with a fabulous airy workshop & HQ, Daniella Draper offers customers a unique shopping experience they can truly appreciate. Tying in stimulation from land & sea, each store boasts stunning crystal centrepieces, large seashells, starfish and antique silver treasures, the muses behind Daniella’s stunning collections.

The stores feature iconic white clean interiors with restored antique cabinets and counters which provide a fresh backdrop for the unique jewellery on offer. Friendly staff offer a personal service focused on traditional customer care.

Our Boutiques  

Responsibility

At Daniella Draper, the inspiration we take from the natural world comes with an inherent responsibility to preserve & protect it. As a brand and as a family, this ambition is integral in our work to create authentic designs with care, craft and purpose. Being open about this commitment to sustainability is celebrated in the everyday efforts many of us already take to do our bit. Transparency on this journey is everything.

As a brand driven by integrity, being honest with our customers about the small steps we’re taking is essential as we continue to offer informed and personal service for the growing Daniella Draper community.

Our Promise

Daniella puts her heart & soul into the collections she creates, the whole team put a lot of effort & pride in the products, working hard on quality, consistency & customer service. Our pieces are lovingly made in our Lincolnshire workshop, all our jewellery comes with free luxury packaging, worldwide product & free collection in our stores.

“I’m quite a whimsical person, which I think is reflected in my jewellery. I make all my jewellery with a sense of nostalgia & sentiment, hoping it will become treasured & worn with joy”
— Daniella Draper