Our Story

MADE IN ENGLAND, INSPIRED BY NATURE, DESIGNED FOR LIFETIMES OF LOVE

HOW IT ALL BEGAN

OUR STORY

Daniella Draper has remained an independent family-run business since it was founded in 2009. With the support of her Mum, Della, and sister, Holly, Daniella has built her business on the fine British values of integrity and hard work. With strong ties to our clients, communities and industry, we are a tight knit family unit working together to build the go to brand for distinctive British jewellery.

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OUR MISSION

MADE FOR LIFETIMES OF LOVE

OUR MISSION

To build an ethical jewellery brand renowned for handcrafting beautiful pieces, putting the emotion back into jewellery making and creating the heirlooms of tomorrow.

FOREVER OURS, FOREVER YOURS, FOREVER DD

OUR VISION

To become an icon of luxury British craftmanship and inspire all generations to buy better and buy to last.

WHO WE ARE

OUR VALUES

BRITISH CRAFTMANSHIP

BOLDLY BRITISH BY DESIGN

Our jewellery is a celebration of handcrafted excellence, hard work and skill. With a degree in jewellery design at the prestigious Central St Martins in London, Daniella has honed her skills and creative process since 2009.

THE DD FAMILY

DESIGNED BY DANIELLA AND BROUGHT TO LIFE BY THE ENTIRE DRAPER FAMILY

Now living in the beautiful Lake District, Daniella Draper is rooted in the English countryside. Surrounded by untamed beauty, our jewellery is a tribute to the rugged coastline and wild British seas, inspired by wind swept walks and sun bleached days.

BOLD RESPONSIBILITY

PRESERVING AND PROTECTING THE PLANET

At Daniella Draper, the inspiration we take from the natural world comes with an inherent responsibility to preserve and protect it.

We are driven by our ongoing commitment to protect and preserve. Using 100% recycled solid gold and sterling silver, we believe there is beauty in circularity. We upcycle gemstones that have lived another life, restore antique treasures and take time to learn and do things better.

LONG-TERM LOVE

MADE TO LOVE, DESIGNED TO LAST

We endeavour to create pieces that get better with age, can be passed down through generations and will be cherished for lifetimes to come.

ORIGINAL STORYTELLING

Jewellery that tells a thousand stories...

All our jewellery is deeply personal and unequivocally meaningful, carefully handcrafted in our Lincolnshire workshop and personalised for you.

Shopping Experience

A GIFTING DESTINATION

Taking inspiration from land and sea, our stores feature crystal centrepieces, large seashells, starfish and antique silver treasures - the muses behind Daniella Draper's collections.

Friendly staff offer a personal service focused on traditional customer care, committed to helping you find the perfect gift for any occasion or a unique treat just for you.

Our Stores