NEW
SUSTAINABILITY
Forever ours, Forever Yours, Forever DD
OUR ETHOS
"In all parts of life, we're trying to be more aware and mindful of what we consume and how we go about each day. We take our impact seriously."
- Daniella Draper
PRODUCT
IMPACT REPORT
At Daniella Draper, the inspiration we take from the natural world comes with an inherent responsibility to preserve and protect it. Each year, our Impact Report reflects on the progress we’ve made and outlines the steps we are taking to advance along our sustainability journey.
PACKAGING
All our jewellery comes in plastic free packaging and our bags and boxes are made using recyclable, responsibly sourced paper from well managed forests. Our jewellery pouches are crafted from a strong suedette material and are designed to be reused for jewellery storage.
ECO PACKAGING
We promote an eco-packaging option in store and online to reduce the volume of packaging we use. In 2022, this resulted in a saving of 1.49 tonnes of packaging.
THE GIVE BACK & GROW INITIATIVE
We now offer the Give Back and Grow Packaging Initiative. Bring back your used packaging, and we’ll plant a tree on your behalf.
OUR MATERIALS
RECYCLED SILVER
Elegant and versatile, sterling silver offers timeless beauty with a bright, polished finish. Perfect for those who want style and quality without compromise – an excellent choice for everyday elegance. 99.7% of our jewellery uses recycled sterling silver, which contributes 66.6% fewer greenhouse gases than mined silver.
PRECIOUS STONES
From diamonds to sapphires, tourmalines to citrines, our jewellery features a curated selection of responsibly sourced gemstones from trusted suppliers who are proud members of the International Coloured Gemstone Association. We have also forged an ongoing partnership with Zimbaqua, the first all women mine in Africa.
RECYCLED GOLD
Radiating warmth and charm, yellow gold strikes the perfect balance between beauty and strength. Its lighter composition makes it wonderfully durable for daily wear while retaining the classic golden glow we all love. 99.7% of our jewellery uses recycled gold, which contributes 99.8% fewer greenhouse gases than mined gold.
LAB GROWN DIAMONDS
Created using cutting-edge technology, lab-grown diamonds offer the same stunning sparkle, chemical composition and durability as natural diamonds. Ethically sourced and environmentally conscious, these certified diamonds are a modern, responsible choice without compromising on beauty or brilliance. A perfect blend of innovation and elegance.
ZIMBAQUA
We are incredibly proud to partner with ZImbaqua, the world's first sustainable, all women mine in Africa. A selection of our beautiful One of a Kind pieces are made using traceable, sustainably mined aquamarines from Zimbaqua - an organisation dedicated to empowering communities and redefining ethical mining through transparency, sustainability and environmentally-conscious practices.
CERTIFIED DIAMONDS
Formed deep within the Earth over billions of years, natural diamonds are rare treasures that symbolise enduring love and timeless beauty. Each one is unique, with its own natural character and brilliance. Certified for quality and authenticity, natural diamonds carry both emotional and intrinsic value – making them perfect for heirloom pieces and life’s most meaningful moments.
PEOPLE
COMMUNITY
Our team take part in volunteering as part of our commitment to support our local community by participating in local beach cleans every quarter. We also support a range of local charities with each of our stores fundraising for their chosen cause throughout the year.
CUSTOMERS
As a family run business, people are at the heart of everything we do - our customers and team are an integral part of the DD family. All our pieces are lovingly designed and made with our customers in mind. We welcome feedback from our customers and are regularly inspired by them.
CHARITY
Giving back is part of our mission to create an ethical jewellery brand that not only cares, but also makes a positive impact. Our people and sustainability teams work with the wider business to select our charity partners each year, focusing on key areas that align with our values.
Loved by you
PLANET
Positive Luxury
The Butterfly Mark is a globally recognised symbol of trust, earned by luxury brands striving for positive change.
We were incredibly proud to achieve accreditation with Positive Luxury in October 2020 and be awarded the prestigious Butterfly Mark, having undertaken a comprehensive ESG+ assessment to demonstrate our commitment to building a sustainable future through our business practices.
The Butterfly Mark symbolises that we are part of a global movement working to transform the luxury landscape. We are committed to achieving higher and higher standards for our people and planet, now and in the future.
"As Daniella Draper’s Account Manager at Positive Luxury, I have seen the brand’s genuine commitment to sustainability and ethical craftsmanship shine through. From creating jewellery with recycled gold and silver and responsibly sourced diamonds, to maintaining rigorous supplier accountability and certifications, the company demonstrates integrity at every step. Their efforts go beyond materials, with carbon footprint assessments, renewable energy adoption, and partnerships that support community and environmental projects. This holistic approach, combined with a passion for transparency and circularity, makes Daniella Draper a true changemaker in luxury and a well-deserving recipient of the Butterfly Mark.”
- Jennifer Revell, Positive Luxury
£150,00
INVESTED IN SUSTAINABILITY INITIATIVES OVER THE LAST DECADE.
23,500
TREES PLANTED WORLDWIDE IN PARTNERSHIP WITH ECOLOGI.
100%
RENEWABLE ENERGY USED ACROSS OUR WORKSHOP AND STORES.
