Solid through jewellery

All our jewellery pieces are solid silver or gold.

100% Recycled Silver & Gold

All our jewellery is made from 100% recycled silver or gold.

Positive Luxury Certified

Awarded the butterfly mark.

Carbon Offsetting

To date we have offset 709.72 tonnes of CO and planted 10,809 trees.

Recyclable Packaging

Made using FSC responsibly sourced paper and reusable pouch.

Family business

We use local suppliers where possible to help reduce the carbon footprint in our supply chain.

Ethical gem sourcing

Our diamonds are sourced using the Kimberley Process where possible.


We rework and up-cycle precious stones from antique & vintage pieces.

Recyclable Gift Wrapping

Both the bag and box are made using FSC responsibly sourced paper and our pouch is crafted from a strong cotton, so can be reused for jewellery storage. All our gift-wrapped posted orders are wrapped using DPD eco bags, which are made using 80% reclaimed materials and are 100% recyclable.

Eco Packaging

Our customers are offered eco packaging at the checkout and the number of requests for eco packaging is steadily increasing.

Tree Planting – Carbon Offsetting

Awarded the butterfly mark.

Carbon Offsetting

Since April 2020 we have offset 709.72 tonnes of CO, supporting seven different initiatives around the world and planted 10,809 trees in five different locations worldwide.

ECO Delivery Partners

We carefully chose our two delivery partners – DHL and DPD - because of their green credentials. DHL currently operate over 1500 electric vehicles throughout England, Scotland and Wales with a desire to move further when infrastructure and vehicle availability allows. DHL have an ambitious target to reduce all logistics-related emissions to zero by 2050.


We challenge ourselves to take a circular approach to the materials we use. We seriously consider the entire lifecycle of a piece of jewellery or packaging and encourage circularity as a vital concept for life on our changing planet.

Green Energy

As we have opened stores in new locations we have moved them to our chosen green energy suppliers, we also have solar panels fitted to the roof of our workshop, supplying power on a daily basis.

Commitment to UN Sustainability Goals

At Daniella Draper we incorporate the UN Sustainable Development Goals into our overall strategy focusing on two key goals: #12 Responsible Production & Consumption and #13 Climate Action.

Positive Luxury

We were very proud to achieve accreditation with Positive Luxury in October 2020 and be awarded the prestigious Butterfly Mark, a system of trust earned by luxury brands that have adopted sustainability as a business strategy.


As a business Daniella Draper is very grateful to the communities we work within, we have supported a number of UK charities and have most recently chosen to support the Womens Refuge and Care Lincs in North East Lincolnshire, where Daniella’s business first began and is home to our Workshop and two of our stores.entire lifecycle of a piece of jewellery or packaging and encourage circularity as a vital concept for life on our changing planet.

Stone Transparency

The gems used in Daniella’s jewellery are sourced from trusted suppliers, but we are always on the lookout for suppliers who offer complete transparency. Starting with how the gems are mined all the way through the supply chain to their arrival with us to be set into Daniella’s jewellery.

Carbon Neutral

As a business Daniella Draper already offsets carbon emissions in partnership with B-Corp company Ecology, but our ultimate aim is to become carbon neutral. We’ll keep you posted on our progress.

Positive Luxury 2022

This year we will be working towards accreditation for the new enhanced Positive Luxury platform which aims to keep us abreast of climate legislation and moving forward on our sustainability journey.

Staff Wellness

The physical and mental wellness of our staff is paramount. We encourage a culture where everybody who works for us can have the confidence to be themselves without fear of judgement or discrimination. We recently completed an online course promoting mindfulness awareness and offer yoga sessions.

Suppliers Code of Conduct

It’s important to us that the suppliers we work with share our values on sustainability and the environment throughout their supply chains. To ensure this we have introduced a Suppliers Code of Conduct that we are asking all our supplies to sign up to.

Local Suppliers

As a family business we like to support other family businesses across the UK and, wherever possible, use local suppliers to help reduce the carbon footprint in our supply chain.


Whether they buy from our stores or website our customers are loyal and discerning, sharing our passion for jewellery that is made sustainably. We love that our customers take an investment approach to purchasing our jewellery as we create items that will last for generations.

— Future heirlooms to be treasured Forever