BEST SELLER
SUSTAINABILITY
FOREVER OURS, FOREVER YOURS, FOREVER DD
"IN ALL PARTS OF LIFE, WE’RE TRYING TO BE MORE AWARE AND MINDFUL OF WHAT WE CONSUME & HOW WE GO ABOUT EACH DAY. WE TAKE OUR IMPACT SERIOUSLY."
— DANIELLA DRAPER
PRODUCT
ETHICAL SUPPLY CHAIN
All our suppliers are verified by accrediting bodies designed to audit their ways of working and we opt for materials that come with documentation to show their origin.
All our metal suppliers are certified by the Responsible Jewellery Council and we source our gold from suppliers licenced to supply Fairtrade precious metals with chain of custody certification.
Our coloured gemstone suppliers are members of the International Coloured Gemstone Association, with our primary supplier being an Accredited Ethical Member.
All our diamond suppliers work within the parameters of the Kimberly Process and World Diamond Council System of Warranties, and we are also transitioning to using exclusively GIA certified diamonds and lab grown
diamonds in our bespoke commissions to verify their provenance.
We have started to source Aquamarines from Zimbaqua, the world’s first sustainable mine empowering women in rural communities through mining.
PACKAGING
All our jewellery comes in plastic free packaging and our bags and boxes are made using recyclable, responsibly sourced paper from well managed forests. Our jewellery pouches are crafted from a strong suedette material and are designed to be reused for jewellery storage.
ECO PACKAGING
We promote an eco-packaging option in store and online to reduce the volume of packaging we use. In 2022, this resulted in a saving of 1.49 tonnes of packaging.
THE GIVE BACK & GROW INITIATIVE
We now offer the Give Back and Grow Packaging Initiative. Bring back your used packaging, and we’ll plant a tree on your behalf.
OUR MATERIALS
PEOPLE
COMMUNITY
Our team take part in annual volunteering days as part of our commitment to support our local community by participating in local beach cleans. We also support a range of local charities with each of our stores fundraising for their chosen cause throughout the year.
CUSTOMERS
As a family run business, people are at the heart of everything we do - our customers and team are an integral part of the DD family. All our pieces are lovingly designed and made with our customers in mind. We welcome feedback from our customers and are regularly inspired by them.
CHARITY
Giving back is part of our mission to create an ethical jewellery brand that not only cares, but also makes a positive impact. Our people and sustainability teams work with the wider business to select our charity partners each year, focusing on key areas that align with our values.
PLANET
POSITIVE LUXURY
The Butterfly Mark is a globally recognised symbol of trust, earned by luxury brands striving for positive change.
We were incredibly proud to achieve accreditation with Positive Luxury in October 2020 and be awarded the prestigious Butterfly Mark, having undertaken a comprehensive ESG+ assessment to demonstrate our commitment to building a sustainable future through our business practices.
The Butterfly Mark symbolises that we are part of a global movement working to transform the luxury landscape. We are committed to achieving higher and higher standards for our people and planet, now and in the future.
