Earth Day 2024

EARTH DAY 2024

The theme for this year’s Earth Day is ‘Planet vs Plastics’, so we thought we would tell you a little bit about our brand’s sustainable approach and some of the things we do to reduce Daniella Draper’s impact on our planet.  

Plastic is harmful to both humans and biodiversity, so we
are aiming to raise awareness on the key ways in which it is having a detrimental impact on us, and how we can all make changes.

“The mass production of plastic began over six decades ago, and the rate at which it is being produced has only increased over the past couple of decades. There are currently 6.3 billion metric tonnes of plastic waste which will take over 400 years to decompose”. This is posing as a major threat to the environment and eco-systems which thrive on land and in oceans, according to studies by the United Nations Environment Programme and Positive Luxury.

#EarthDay2024 calls for urgent action to be taken, that’s why at Daniella Draper we will continue to do whatever we can to become more and more sustainable. Here are a few of the initiatives we already have in place.

We carefully chose our delivery partners because of their green credentials. All Daniella Draper deliveries undertaken by DPD in the UK are 100% carbon compensated. We re-designed our delivery boxes to avoid the need to use DPD plastic delivery bags. Our overseas deliveries are carried out by DHL who were the first logistics company to commit to a zero emissions target. 

All of our jewellery comes in plastic-free packaging. Our gift bags are made using recyclable, responsibly sourced paper from well-managed forests and our jewellery pouches are crafted from a strong cotton, designed to be reused for jewellery storage. We are currently reviewing our packaging design, opting for more streamlined packaging to limit our material usage and looking at recycled, fully recyclable packaging materials. 

We promote an eco-packaging option in store and online to reduce the volume of packaging we use, and in 2022 this resulted in a saving of 1.49 tonnes of packaging. 

We have signed up to the SME Climate Hub and made a commitment to halve our carbon emissions by 2030 and reach net zero by 2050. 

As a result of our efforts, in 2020 we were awarded the prestigious Positive Luxury Butterfly Mark and are extremely proud to have retained it. The Butterfly Mark is a symbol of trust earned by luxury brands who have adopted sustainability as a business strategy.