At Daniella Draper, the inspiration we take from the natural world comes with an inherent responsibility to preserve & protect it. As a brand and as a family, this ambition is integral in our work to create authentic designs with care, craft and purpose. Being open about this commitment to sustainability is celebrated in the everyday efforts many of us already take to do our bit. Transparency on this journey is everything.
As a brand driven by integrity, being honest with our customers about the small steps we’re taking is essential as we continue to offer an informed and personal service for the growing Daniella Draper community.
“In all parts of life, we’re trying to be more aware and mindful of what we consume and how we go about each day. We’ve reached a turning point in terms of taking our impact more seriously”
— Daniella Draper
We’re proud to have been awarded the Butterfly Mark from Positive Luxury. This is a symbol of trust earned by brands that have adopted sustainability as a business strategy. You can find out more about the butterfly mark and what we’ve been awarded it for on our product pages.
For a holistic approach to sustainability, we work with four values in mind: product, people, progress and planet. As a small business, we’re proud to be making these steps together within our local communities.
From material choices in production to encouraging responsible shopping in store, our product and the experience of buying it is of utmost importance - but not at the expense of anyone involved in its creation. Supported by the incredible Daniella Draper teams in our stores, offices & workshop, we’re uniting as a business to understand what we can do better together while giving back to people and planet.
We view sustainability as a journey rather than a destination, which means that we’ll never stop developing our approach. From starting work on our carbon footprint to innovating our packaging options, we want to welcome you into the process and encourage your feedback. At the end of the day, we’re all in this together and if beautiful jewellery can somehow be linked to climate action, then we know we’re doing our best to create future heirlooms for now and generations to come.