Our Story

Daniella Draper Jewellery draws upon inspirations from travel and romance to create a unique range of keepsake jewellery.


After graduating from Central Saint Martins with a degree in jewellery design, Daniella moved back to her home county of Lincolnshire in order to set up her own business and indulge her love of trawling antique shops to inspire her collection.

Some of her key pieces have been featured in Vogue, Tatler, Harper’s Bazaar, Dazed and Confused, ELLE and V Magazine and worn by Kate Moss, Ed Sheeran, Chloe Grace Moretz, Romeo Beckham and Ellie Bamber.

Daniella’s love of beautiful things was a defining characteristic from a very early age, motivating her to build up a formidable collection of treasures, which still inspires her work today. Drawing on her love of romance and travel, Daniella’s jewellery is charmingly rustic and timelessly wearable in its ability to appeal to all ages.


With four stand alone stores now bearing her name in Cleethorpes, Lincoln, Beverley and Bowness-on-Windermere, along with a fabulous airy workshop and HQ, Daniella has achieved so much whilst staying true to her Northern roots.

Tying in stimulation from land and sea, each store boasts giant crystal centrepieces, large seashells, starfish and antique silver treasures, the muses behind Daniella’s stunning collections. The all white interiors provide a fresh backdrop to present Daniella’s individual and coveted pieces. Restored antique cabinets and counters sourced from an old jewellery arcade showcase the captivating collections


Daniella’s jewellery is distinctive with its own unique style and beauty Her designs allow each person to build their own personal collection of bangles, charms and stamped quotes that reflect their individual personality.

From gemstones, charms and personal touches each piece of jewellery can symbolise dreams, hopes, feelings, loves & friendships transforming each piece into a cherished keepsake. Initially only working in silver, many of Daniella’s designs are now available in gold too, in order to cater to all tastes.

Unique Pieces

Should you want something wholly unique please contact us and we will be happy to work with you to tailor a unique piece to your requirements and size.

Contact us for requests View Unique Pieces

Surround yourself with the dreamers and the doers, the believers and thinkers, but most of all surround yourself with those who see greatness within you, even when you don't see it yourself.

Edmund Lee