Ed Sheeran's Cleethorpes creation: the back story to the marketing gold for our Daniella
IF Ed Sheeran and Kate Moss form part of your marketing armoury, you have quite an edge on your competitors. That’s where Daniella Draper’s hand-crafted jewellery has found itself. Business editor David Laister caught up with a Cleethorpes business gem that is rapidly rising in value.
FIVE years on from the first collection, and you feel we’re at a milestone moment in the charting of brand Daniella Draper. Launched in 2009 on her return to Lincolnshire from London’s Central St Martin’s College, those not of an artistic persuasion may only be aware of its existence thanks to a reference in he Pulp song Disco 2000. But a different musician has put a smile on the face of the creator this past week.
As Ed Sheeran, Britain’s biggest selling musician of 2014 was awarded Best British Act at the inaugural BBC Music Awards, he was sporting a personalised signature bangle.
Read more here