Daniella Draper won recognition for their collaborative collection with Take That, a project which saw the label become the official licensed jeweller for the band. As a part of the collaboration, Daniella Draper produced a multi-channel campaign which spanned across social media, digital forums and in-store creative.
The brand were also shortlisted for the ‘Best Use of Visual Merchandising and Store Design’ at the awards which follows the brand’s success at the UK Jewellery Awards in July 2019, where Daniella Draper won the title of ‘Best Multichannel Retailer of the Year’ and were highly commended for ‘Best Mono Brand of the Year’.
Daniella says, ‘We are absolutely delighted to be the recipient of these awards and nominations. This year marks our 10th Anniversary and it is truly fantastic to be celebrated for all of the work we have done over the past decade to build our brand identity’.
Daniella Draper began her career as a student of jewellery design at Central St Martins. Her jewellery has been worn by everyone that knew her, as well as celebrities such as Kate Moss, Brooklyn Beckham and Chloe Moretz.
Daniella now has four stores across northern England, pop-up launching in Leeds in October and an HQ and workshop in Lincolnshire. Daniella’s family-based approach to business is what she believes is the key to her success. Each family member plays a part, from younger sister Holly who is the face of the business and creative director, to Daniella’s mum and business partner Della, whose 25 years’ business experience have proven invaluable.