We welcome the new year and look forward to the possibilities 2021 brings. In 2020 we took the time to focus on the impact our brand has on the planet. Over the last 12 months, Daniella Draper has made many crucial changes in terms of sustainability.
The biggest change we made was back in April when we started working with Ecologi to offset all our employees' carbon emissions. Through this initiative, over the last 9 months Daniella Draper has planted in excess of 4000 trees and aided the reduction of 397.46 tonnes of CO2e – the equivalent of 305 long haul flights or almost 1 million miles driven in a car. Our funding has also aided projects such as: providing affordable wind energy to India and preserving 186,219 hectares of prime Brazilian rainforest.
Another huge change made in 2020 was with our packaging. Throughout the year, we have been constantly looking for ways to not only reduce the packaging we produce, but also make it 100% recyclable for those who do prefer gift wrapping.
To start, we began offering eco packaging in all our stores, as well as for online orders, to help reduce the sheer volume of packaging we were producing overall. Team DD are delighted to reveal that during 2020, approximately 25% of orders placed online were posted using eco packaging. This is a huge step in the right direction, and we thank our customers greatly for supporting this option!
For those who opted for gift wrapping, we ensured all our packaging was made using recyclable materials, and that once used could be 100% recycled. Both the bag and box are made using FSC responsibly sourced paper and our pouch is crafted from a strong cotton, so it can be reused for jewellery storage. In addition, all our posted orders are also wrapped using DPD eco bags, which are made using 80% reclaimed materials and are 100% recyclable.
Previously, to recycle our bags, the ribbon and handles had to be removed. We have since rectified this by switching to a grosgrain ribbon made from recycled plastic and replacing our cotton handles for ones made using woven paper. These changes ensure our bag is now fully recyclable.
Last October, Daniella Draper was certified with the Butterfly Mark by climate conscious Positive Luxury. We were awarded 12 positive actions, including use of recycled gold, responsible sourcing of gemstones and contribution to CO2 reduction. The Butterfly Mark is a symbol of the very highest sustainable standards, which assesses not only environmental impact, but governance of business too. This was certainly a highlight of 2020 for Team DD!
All Daniella Draper UK deliveries, including those made to our stores, are carbon compensated. We work closely with DPD who are committed to 100% carbon neutral deliveries to ensure we can deliver your orders with minimum environmental impact. DPD says “we closely monitor the greenhouse gases we emit and continuously take action to reduce our carbon footprint. That’s why we compensate for the unavoidable emissions by investing in renewable energy and clean energy generation projects”. With a clear strategy, DPD aims to be the greenest delivery company on the planet and Team DD are proud to be a part of that.
Another valuable switch we made in 2020 was to green energy suppliers across the board. The switch ensures we only use energy from renewable sources, including solar, wind, hydro and anaerobic digestion. We have also installed solar panels on the roof of DD HQ! As a whole, the more demand there is for green energy, the more we reduce our reliance on fossil fuels, which produce harmful greenhouse gas emissions. This is an easy switch many of you could also make within your homes.
Back in September we moved over to a new system, making all our orders digital to reduce the volume of paper we use in-store. We no longer write physical order copies out in each store, but simply put them through a digital system, which over the last 4 months has saved approximately 5000 pieces of paper. This month, we have also stopped including returns forms with every order and have instead added a link to a downloadable copy. This ensures we no longer print unnecessary paper. To conclude, any paper we do use is 100% recycled and FSC responsibly sourced.
Since the beginning of 2020, Team DD has tripled the number of recycling collections we have after enforcing compulsory recycling in both our workshop and stores. Dedicated recycling bins have been added throughout the business, as well as switching over to recyclable bin bags. This is a small step with big impact and another easy measure that we urge our customers to do at home.
Finally, all DD uniforms in 2020 were handmade in the UK by local womenswear brand Stalf, using responsible sources. Stalf share a similar approach to sustainability, in which they do not mass produce or simply follow current trends, but design and create with the environment in mind.
Looking back, we are proud of the work we have done as a team in 2020, but we also understand there is still a long way to go. Over the past year, Team DD have made positive changes where possible and we are very grateful for the continued support of our customers. We hope 2021 brings, good health, happiness and more responsible choices.